As 2017 begins, we look forward to the new year and the direction in which design is heading. One thing that is always certain in the world of design is that there is never a dull moment. Trends are always emerging, coming and going and trying to keep up with all of these changes can … Continued
Pantone have announced their colour of the year as Greenery. Described as a refreshing and revitalising shade, Greenery is symbolic of new beginnings. A much more natural colour in contrast to Pantone’s 2016 colour of the year; Rose Quartz and Serenity. Chosen to encourage less stress, mindfullness and well being. As 2016 saw a big … Continued
2016 really has been a fantastic year at The Pudding, from the great brands we have worked with, our new team members to all the fantastic people we have met along the way. Here’s a little recap of what 2016 was like in The Pudding. Our CEO and Chief Brand Strategist, Gillian, has been spreading the … Continued
“I want us to be the most desirable employer in this industry and we are already gaining traction. The Pudding is helping us to do that.” In the latest instalment of The Client Chronicles, we sat down with Martin Mangan, the General Manager of Carton House, A Fairmont Managed Hotel. Carton House has been a … Continued
“We needed strategy expertise, branding expertise, website expertise and social media expertise. We needed a company that could give us a wide scope of knowledge and had all of those excellent capabilities and The Pudding did.” In this instalment of The Client Chronicles, we chatted to Gerry Higgins, CEO of Antaris. Here Gerry tells us … Continued
Considering utilising an integrated marketing agency? Here are all the benefits. Marketing is defined as the activity or business of promoting and selling products or services, including marketing research and advertising. It can come in many forms and in today’s world, these devices include graphic design, social media, photography, video, strategy, communications and more. All … Continued
“The Pudding has the expertise, the knowledge and the credibility.” – Dr James Ring, Global CEO of Ingenium In the latest instalment of The Client Chronicles, we sat down with Dr James Ring, Global CEO of Ingenium, a training and consultancy company with offices in Limerick, Australia and the United States. A new client of … Continued
Great, you have a brand, but what are the next steps? How do you achieve some wins? Here is how to create a successful brand development strategy. Brand development is the process of identifying and creating an enterprise’s image, products and services. This helps to differentiate it from competitors. The developmental aspect includes aligning … Continued
“I have said this many times, but The Pudding just gets us. Immediately, we had a feeling of confidence and safety. We told them what we wanted to achieve, and The Pudding delivered.” In this instalment of The Client Chronicles, we chat with Selina Murphy, Director of Talent and Culture at Carton House, a Fairmont … Continued
Having a winning brand identity is crucial for all businesses in 2023. Intelligent branding sets you apart from competitors, shows personality and helps to create a long-lasting relationship with your customers. It puts a face to your work. Such comprehensive marketing builds a persona and presents your brand values clearly. However, in a saturated online … Continued