The benefits of utilising an integrated marketing agency 

Considering utilising an integrated marketing agency? Here are all the benefits. 

Marketing is defined as the activity or business of promoting and selling products or services, including marketing research and advertising. It can come in many forms and in today’s world, these devices include graphic design, social media, photography, video, strategy, communications and more. 

All in all, marketing is broad. It comes as no surprise then that many businesses and enterprises can find the area overwhelming, confusing and challenging. However, using an integrated marketing agency is a smart move. 

Integrated marketing gives businesses a comprehensive approach to marketing, and brings together aforementioned advertising forms in one place. An integrated marketing agency will have an extensive set of skills across all areas which will, in turn, create excellent results for your business and allow your business to reach its ambitions. 

If you need a designer, a videographer, a copywriter, a social media expert and an account manager to work on a specific project, an integrated agency has everything and everyone you need. 

Not convinced just yet?

Well, let’s take a deeper look at the benefits of

using such an external party.

A 360-Degree Perspective

An integrated marketing agency can give your business a 360-degree view of the customer. This will show you what they purchase, where they come from and how they interact with your brand. The company will also have the needed insight into which customers are more likely to convert based on their demographics or needs. Thus, this will not only provide guidance for a content strategy but will aid in identifying customers with purchase intent, too. 

New Ideas

Sometimes, getting an outside perspective or allowing for external creative input is what is needed to bring a campaign to new heights. Using an integrated marketing agency will bring new ideas and fresh marketing plans to the table, and all will be specifically tailored to target your company’s audience. Because fresh eyes mean new business. 


As you are working with one dedicated agency, the costs associated with the work are streamlined. You do not need different companies or individuals for different services, as all of the needs are met by the integrated marketing team. In addition, this labour-saving system can save time, too. As all sectors are in one place, the job gets done quicker.

Digital Marketing Management 

Because the online world becomes increasingly saturated by the day with new applications and social media channels, digital marketing can be a brain ache for many businesses. Thankfully, an integrated marketing agency will be able to provide strategic solutions and implementations which will help bring your company’s social media presence to the next level. Whether it be engaging copy, hashtag research, brilliant graphics and imagery, or winning video content, the marketing team will assist your business in communicating its message to the online world. 

Data and Analytics

Integrated marketing agencies understand that data is important. Analytics helps marketers understand whether a campaign is working or not and whether it is giving a return on investment. If changes need to be made, the specialists will then work accordingly on the next steps to improve and elevate the campaign at hand. 

Cross-Channel Marketing 

No matter the channel, an integrated marketing agency will have you covered. From search engine optimisation to social media to email marketing, each medium will be employed and taken advantage of. Meanwhile, having one team overseeing each route ensures messaging alignment.


Having an integrated marketing agency on hand means flexibility is guaranteed. Because eyes are on every thread of a campaign, the expert team will be able to ‘scale up’ when needed. 


As previously mentioned, an integrated marketing agency has an entire team on hand for you and your business. Each individual is an expert in their field and will guide and advise you every step of the way. You can make certain that the skills, knowledge and expertise to help run your campaigns are on hand and the end result is always the goal. 

If you would like to find out more about how an integrated marketing agency can aid your business and help it reach its goals, contact The Pudding now by emailing or calling (061) 404 440.

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