The best online marketing tools to use according to a top creative agency

As a busy creative agency, The Pudding is always on the hunt for brilliant and ingenious ways that can streamline our processes. And thanks to the internet, this productivity objective has never been easier to achieve. These are the best online marketing tools.

Online marketing tools have made leaps and bounds in the last number of years. These instruments can now help a creative agency execute proper marketing and creative strategies in the correct manner. 

Such tools keep things organised and structured, and allow you to make necessary changes when needed. In the busy working environment of a creative agency, these systems are a great support and oftentimes, can help a business thrive and allow it to function to the best of its ability. 

So, what are the top online marketing tools to use in 2023?

Here are seven that The Pudding highly rates and recommends. 


Mailchimp is a marketing automation platform designed and developed for businesses to help them use email to reach their target markets. As a creative agency or business, it is one of the best online tools you can utilise. 

Email marketing offers an average of 122% ROI, which is higher than any other digital marketing platform. It is an effective way to run promotions, promote a business, acquire new customers and retain existing ones. 

Mailchimp simplifies the process, allows multiple integrations and has good analytical monitoring too.

Managing multiple social media accounts? Then you need a social media scheduling tool, and is one of the most efficient. 

Made for small businesses, creators, social media managers and any creative agency, it enables you to schedule posts and plan ahead. 

One of the best features is the preview button for Instagram. This allows you to think visually, and decipher if a grid is not only aesthetically pleasing, but on brand too. 

Canva Business 

As a creative agency, we know the merit that comes with quality design. If you don’t have a full-time designer to hand, Canva can greatly benefit a business that is short on time but needs to create graphics, posters, presentations and any other visual content. 

The tool holds a massive library of templates, photos, icons and even music that can be used to create eye-catching works within minutes. 


Typeform is a web-based survey and form-building tool that allows a business to create and share forms, surveys and quizzes. As a creative agency, it is used for a variety of purposes like collecting feedback, conducting research, lead generation, event registration and more. 

With a drag-and-drop interface, it is easy to use and has a variety of customisable templates and designs. Meanwhile, it can be easily integrated with tools like Google Sheets, Mailchimp and more. 


While mostly known as a messaging app, Slack can be used as so much more, especially in a creative agency and business environment. 

Communication in any organisation is crucial and Slack opens those lines with ease. Slack makes it easier to chat with team members in real-time, allows you to follow and track projects and teams, and allows for video conferencing and increased collaboration. 

When you get it, you’ll wonder how you ever did business without it. 

Yoast SEO

SEO can be confusing. However, Yoast SEO is a WordPress plugin that helps marketers and creative agencies to optimise their websites to perform better in Google search results. 

Yoast SEO can:

  • Help you write better content for online campaigns, write meta descriptions and meta keywords and include  XML sitemaps and rich snippets. 
  • Makes XML sitemaps for websites and sends them to search engines. 


Trello is a superb content management tool used by businesses all over the world. Creating cards and notes on a topic, it helps teams brainstorm and strategize. Furthermore, it makes the communication and execution of tasks easier to manage.

A business can assign multiple members from a team to a single card. Through this method, you can see who is in charge of designing, editing and posting the project. For a creative agency, it is a must-have tool. 

What do you do next?

It’s important to note that different tools will work for different businesses. This is dependent on goals and aspirations. So, as a creative agency with experience in the area, we advise that you experiment. 

By doing this, you will find the right online marketing tools that work for your business. 

If you have any questions about the above or want to take your brand to the next level, contact The Pudding at

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