Tag: Inside Out Branding

5 key ways your brand brings value to your business

By

It is safe to say that gone are the days where the term ‘brand’ is solely associated with a logo alone. Saying that, there are still extensive misconceptions around just how important brand is on the board agenda. Here are five key ways your brand brings value to your business. Since The Pudding was founded … Continued

Building your brand from the inside out

By

At The Pudding, we specialise in inside out branding: the practice of realising a brand’s potential in every component of its DNA – be it talent acquisition or company culture, brand messaging or design, customer service or user experience.  Brands today consist of so much more than singular elements working with tunnel vision. Whereas once, … Continued