Building your brand from the inside out

At The Pudding, we specialise in inside out branding: the practice of realising a brand’s potential in every component of its DNA – be it talent acquisition or company culture, brand messaging or design, customer service or user experience.  Brands today consist of so much more than singular elements working with tunnel vision. Whereas once, … Continued

The Client Chronicles: Dara Cruise, Midlands Park Hotel

“‘The Joy Of’ has been a wonderful piece of work, and we’ve seen excellent results from it. Our July revenues were fantastic, and all of the milestones we wanted to hit, we hit them beyond our expectations”. Today we sat down with Dara Cruise, General Manager of Midlands Park Hotel and client of The Pudding, … Continued

The importance of employee advocacy

Employee advocacy is one of the most valuable tools any business has in its arsenal. It is not something that can be bought; it comes from businesses that live their purpose from the inside out and nurture inclusive and dynamic workplaces and company cultures. Employee advocacy is a major talk topic in today’s marketplace. Many … Continued