Pantone have announced their colour of the year as Greenery. Described as a refreshing and revitalising shade, Greenery is symbolic of new beginnings.
A much more natural colour in contrast to Pantone’s 2016 colour of the year; Rose Quartz and Serenity. Chosen to encourage less stress, mindfullness and well being.
As 2016 saw a big increase in the concern on having a great Brand Culture, encouraging well being and building your Employer Brand, Rose Quartz and Serenity was a great choice on the prediction of branding and design trends for the year ahead.
So that leads to the question; Is 2017 the year of regrowth, renewal and revival in terms of branding, design and colour? Are we moving further into branding that is more natural and true?
Customers are beginning to look beyond the packaging and symbols. Branding was never just about the logo alone but now, more than ever, it is about the whole package and being able to truly live the brand you claim to be. Customers are more health conscious, more ethically conscious and more globally aware. This, mixed with easy access to a world of information online and through social media platforms means Brands will have to be sure of who they are and be true to it.
Look to your strategy and building trust for 2017 and develop a natural, winning brand.