The Challenge

Ionic Consulting is one of Ireland’s leading renewable energy engineering consultancies. They align clients, technologies, skill-sets and markets to create solutions for a clean innovative future. Ionic Consulting was formed following a management buy-out from Wind Prospect Ireland. This new company needed to define and establish a clear identity in order to re-position themselves within the sector.

This project showcases our ability to deliver a high impact brand positioning within the renewable energy consulting sector. We carried out stakeholder and market research. This allowed us to deep dive into sectoral dynamics and perceptions of the existing brand. We brought a new repositioned brand identity to life across a range of marketing channels.

Identity

An ionic bond is a linkage formed from the attraction between oppositely charged ions in a chemical compound. This bond forms when the electrons of one atom are positively transferred to another atom. The new brand takes its name and visual inspiration from this transformative transfer and exchange of energy. Something entirely new comes into being. This is reflective of the positive connection and transformative process between the Ionic team and their clients.

The Ionic word mark itself includes a line connecting two dots that moves through the name itself reflective of this process. The identity has been specifically crafted taking inspiration from how Ionic Consulting brings together the many elements involved in the development, construction and operation of renewable energy. The colour palette reflects the vibrancy of what Ionic do; the bright orange emanating energy and warmth, while the steel greys and blues symbolise strength. Guidelines for the brand ensure that all aspects of the identity reverberates the confident, positive and connecting ethos of Ionic Consulting.

Check out their website here