Last month we delved into the world of visual identity. We examined the core areas of consideration when creating a logo: research, typography and colour but to name a few. But what happens next? How do you take your logo and apply it across a varying range of platforms and mediums? What is the best way to approach this in order to ensure clear and consistent communication of your identity? Why should you consider implementing a strategy for this next phase of your brands identity? Now that you have the hard work done, the application of your identity is possibly one of the most crucial areas in order to ensure that your message is communicated effectively.
Intrigued and what to know how and more on this topic, check out our latest write up for The Limerick Magazine business section here