In last month’s issue we explored the core elements of your brand, its values and traits. A brand’s values and traits feed directly into everything that a brand does and says and therefore they are central to the creation of your brand’s overall identity. But what is a brand identity? Identity is a very complex, … Continued
Last month we delved into the world of visual identity. We examined the core areas of consideration when creating a logo: research, typography and colour but to name a few. But what happens next? How do you take your logo and apply it across a varying range of platforms and mediums? What is the best way … Continued
In last month’s issue we explored the topic of visual identity. We examined the idea that a brand’s visual identity is far more than just a logo and that visual identity is created based on the study of a brand’s strategy and its values and traits. However, the most prominent identifier of a brand is … Continued
The Pudding embarked on a rebrand journey with Cogs & Marvel, formerly Green Light Events late 2016. Over the past six months our journey included auditing, strategy, a new name to better represent the company, a new brand identity which included both written and visual communication and a new website. Read on to discover the … Continued
Over the coming issues The Pudding, Limerick, is going to talk all things branding and take you on a journey of brand discovery. First Stop… Get under the skin of your brand. The best way to do this is by conducting a brand audit. This will establish how healthy your brand is, what you are … Continued
Last month we focused on brand audit, reviewing your brand to see how healthy it is. Taking the outcomes from that audit let’s focus on your strategy. In this issue we will cover a few key areas of your strategy; business ambition, vision, your brand objectives and brand promise. Why are you here? Your Business … Continued
Last month we began to get under the skin of your brand. Having clarified your business ambition vision, brand objectives and brand promise it’s now time to look at your brand values and traits, two key elements of your brand strategy which should be evident in all touchpoints of your brand. Brand Values Brand Values … Continued
https://www.businesspost.ie/business/building-brand-equity-376660
To describe typography simply, it is the arrangement of type. In a designers eyes however, there is so much more to it than that. “From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but … Continued
Surrounded by visuals everyday, we tend to forget about the beauty of the written word. Don’t get me wrong, I still believe a picture can speak a 1000 words but beautifully and cleverly written copy can compliment a picture to strengthen the message, tell a story that you can get lost in and allow your … Continued